Why is Tata Safari so expensive?

Tata Safari 2023

The TATA Safari first launched in 1998 as a mid-sized SUV in the Indian market, captured the attention of SUV enthusiasts due to its size. It gained significant popularity, leading TATA to achieve remarkable sales numbers, particularly in the year 2000. The 2nd generation was introduced in the year 2021 after more than a decade then the 1st gen. in the mean while the Safari has received numerous updates like the #Dark, Gold, Jet edition. Now in the year 2023, TATA has launched a midlife upgrade to its SUV lineup TATA Safari and the TATA Harrier. The Safari always shared its DNA with the Harrier whether it be mechanical or in terms of design.

Exterior

An all-new design, which is a blend of premiumness and ruggedness, makes the Safari stand out from its competitors. At the front, a chunkier grille with the TATA logo in the center is positioned underneath a long LED DRL light featuring integrated turn indicators at both ends. LED projector headlamps and fog lamps are included in the bumper package, with the air curtain beneath seamlessly unified into it. A large silver-colored skid plate-designed bumper element underlines the SUV's muscularity.

The side profile of the car remains the same compared to the previous edition, except for the wheels. The SUV now features 19-inch tires with a new alloy wheel design. Similar to the Harrier, the Safari also displays its badging on the door panels. The rear of the car is simple, with a long LED tail light and a separate unit for turn indicators in the bumper, with SAFARI badging in the center. The silver-colored skid plate bumper design continues at the rear as well.


Engine
Tata has continued with the same 2.0L inline 4-cylinder Kryotec turbocharged Diesel engine, but it’s now BS6 Phase 2 compliant.

The engine is mated to a 6-speed Torque Converter Automatic with paddle shifters, and there is also a 6-speed manual transmission option. For better braking, the SUV gets disc brakes for all wheels.

In terms of dimensions, the new Safari is 4668mm long, 1922mm wide, and 1795mm in height, with a wheelbase of 2741mm. Speaking about the overall length, the car offers a boot space of 680L with the 3rd row folded.

Interior

The cabin on the new TATA safari looks roomier with a new color combination and is up-market by the addition of textured materials on the dashboard. Lots of tech has gone into the Safari 2023 starting with a new 12.2-inch touchscreen infotainment system, underneath is the A/C controlled panel with dual-zone climate control (for which you need to take your eyes off the road while driving to change fan speed on the A/C temperature).
There is also a wireless charge in the center console under that terrain control knob (Normal, Rough & Wet conditions) with a LED display in it, adjacent to the knob are Drive Mode switches (Eco, City & Sport). A fully digital 10.2-inch instrument cluster is a new addition to the SUV which is capable of displaying maps while driving. The steering wheel is a new 4-spoke with mounted controls. Seats are Leatherette with ventilation for second-row passengers as well.

Features
1. Wireless Andriod Auto & Apple Carplay

2. Panoramic Sunroof

3. Boss Mode

4. Ventilated Seats

5. 6 Airbags (Standard across all the variants)

6. Emergency Call Breakdown

7. Hill Hold Control

8. 360 Camera

9. Memory Seats

10. Powered tailgate

11. Air Purifier

12. Ambient lighting

13. 10 Speakers JBL Audio

14. Connected Vehicle

Safety
The addition of tech in the SUV has also increased the safety quotient of the vehicle like the addition of Level 2 ADAS here are the few important features,
Adaptive Cruise Control


Autonomous Emergency Braking


Blind Spot Detection


Forward Collision Warning


High Beam Assist


Lane Departure Warning

And talking about safety the car has scored 5 Stars on Global NCAP and  Bharat NCAP tests.


Variants
Tata Safari is available in a wide range of variants that will suit the buyer’s requirements like Smart, Smart(O), Pure, Pure(O), Pure+, Pure+S, Pure+S #DARK, Adventure, Adventure+, Adventure+ #Dark, Adventure+A, Accomplished, Accomplished #Dark, Accomplished+, Accomplished+ # Dark.
Pure



Smart



Adventure



#Dark



Accomplished



Colors
Cosmic Gold


Galactic Sapphire


Lunar Slate


Orion Black


Stardust Ash


Stellar Frost


Supernova Copper


Competitors
Mahindra XUV700



Engine: 2.0L Petrol & 2.2L Diesel
Transmission: AT(CVT) & MT
Price: ₹16.84 lakh – ₹32.38 lakh

Hyundai Alcazar

Engine: 1.5L Diesel & 1.5L Turbo Petrol
Transmission: AT(TC) & MT
Price: ₹16.77 lakh – ₹21.24 lakh

Jeep Meridian

Engine: 2.0L Diesel
Transmission: AT(TC) & MT
Price: ₹25.08 lakh – ₹39.12 lakh

Conclusion
The prices of the new Safari start from ₹16.19 lakh for the base variant and go up to ₹25.49 lakh Ex-Showroom for the top-of-the-line variant which is indeed on the higher side. On the flip side, Tata could work on improving the suspension quality for bumpy rides, considering its JLR Omegarc platform. Adding an option for a petrol motor and a 4x4 drivetrain could be additional advantages for Tata.

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